Owned Media and E-Trade activation manager (Freelance)

The Owned Properties & Trade Manager is responsible for creating & delivering the best consumer experience on the Philips owned properties like, Philips.com and our CRM acquisition & engagement programs, and online retail partners across the globe by turning consumer insights into a relevant and personalized experience.

The Owned Properties & Trade Manager has a key role within the regional marketing hub to facilitate deployments and monitor performance of the owned properties related capabilities. 

KEY AREAS OF RESPONSIBILITY
 

• Establishing & managing relationships within the hub and driving the agenda of the activation team as the designed Owned Properties & Trade SPOC.
• Deployment & coordination, incl. translation & localization, of (new) content towards markets in the designated hub.
• Coordinate deployment of (new) CRM campaigns & landing page(s) collaborating with functions across the organization, e.g. Design, IT & Digital Services.
• Growing our consumer database and the consumer life-time value.
• Improving the Philips.com performance ultimately growing our D2C sales.
• Deployment and syndication of our content across multiple channels, internal & external, worldwide.
• Sharing market insights & hub demand back to global team for better relevancy.
• Actively monitoring & reporting on the performance of the owned properties.
• Defining, creating and executing user tests, e.g. A/B and multi-variant tests & qualitative tests for selective countries in designated hub.

KNOWLEDGE & CRITICAL EXPERIENCES

• At least 4 / 5 years of digital marketing expertise in B2C environment agency, corporate.
• Digital native: must be interested in what is happening in online developments and ways of working, trends and technology.
• Grounded in user experience & content with an eye for detail.
• Strong analytical skills & results driven.
• Hands-on mentality and E2E ownership.
• Proven track record in stakeholder management.
• Driving collaboration across organizational boundaries.
• Profound communication, creative and editorial skills.
• Project management skills.
• Proficient in content management systems, Adobe Experience Manager and Salesforce Marketing Cloud a plus.
• Proficient in web analytics: Adobe Analytics and / or Google Analytics 
• Excellent English skills, preferable other languages.

COMPETENCIES (Knowledge, Skills, Behaviours)

• Acts as a role-model for our Philips behaviors: Customer first, Quality & Integrity always, Team up to Win, Take Ownership to deliver fast, Eager to improve an inspire.
• Drive Innovation and take calculated risks to Accelerate and create new business opportunities putting customer centricity in center.
• Tech/Digital savvy - being open-minded to the role of new technologies.
• Cultivates cross-functional/teams collaboration, acts as a coordinator of ecosystems.
• Action-Oriented and data-driven, Strategic Mindset with holistic approach to decision-making, clearly define decision-making process, use data-driven insights and seek inputs from diverse and inclusive sets of stakeholders.