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Philips
Freelance Senior Insights Manager Shaving
Posted
Aug 11, 2025
Project ID:
PHIAJP00002630
Location
Amsterdam
Hours/week
40 hrs/week
Timeline
3 months
Starts: Aug 17, 2025
Ends: Nov 30, 2025
Payrate range
90 - 98 €/hr
Senior Insights Manager Shaving (NEW)
Philips is a global leader in health technology, committed to improving billions of lives worldwide and striving to make the world healthier and more sustainable through innovation. Driven by the vision of a better tomorrow.
But it’s not just what we do, it’s who we are. We are 80,000, wonderfully unique individuals, with two things in common. An unwavering sense of purpose and a relentless determination to deliver on our customers’ needs. It’s what inspires us to create meaningful solutions – the kind that make a real difference – when it matters most.
The world and our customers’ needs are changing faster than ever before and while we are proud of what we do already, we know we can do more. That’s why we need you, to help us tackle increasingly complex challenges posed by ever evolving health and well-being needs.
In this role, you have the opportunity to make life better
Looking at the challenges the world is facing today Philips’ purpose has never been more relevant. So whatever your role, if you share our passion for helping others, you’ll be working towards creating a better and fairer future for all.
As the Senior Manager of Consumer Proposition and Insights, you create value by implementing and extracting learnings from consumer adhoc research studies in the area of Grooming & Beauty, specifically Shaving. These studies go from concept test to line optimizations, consumer journey and segmentation, communities to in depth interviews and meta-analysis. Together with the Consumer Proposition and Insights Leader of Grooming & Beauty, you drive consumer centricity and insights-driven decision making for the category Shaving in the Business Unit Grooming & Beauty (BU G&B).
You are responsible for
• Representing the voice of the consumer to inform decision-making at any step of the innovation process (VPC, PDLM, MLDs)
• Feeding strategic consumer insights and trends into innovation and portfolio strategy, Go-To-Market strategy (pricing, promo, proposition range) and marketing communication strategy
• Generating learning and identifying opportunities from combining multiple sources of information – qual, quant, GenAI - that help unlock hypothesis, create winning propositions and inform strategy (past consumer professional studies, existing digital consumer data, secondary research available)
• Generating adhoc analysis and socializing learning from existing Brand Equity tracker
• Implementing and owning the full end to end research roadmap for innovation projects (concept test, claims test, line optimization, pack test …), translating key learning into actions for the project teams and business questions in scope
You are a part of
The Consumer & Proposition Insights team within the BU G&B consists of 3 senior Consumer & Proposition senior managers in total, reporting to the Consumer & Proposition Insights Leader for Grooming & Beauty. The Insights team has a direct reporting line into the business and is based in Amsterdam. The team works globally across different categories- shaving, grooming and beauty- and multiple countries; leverages tools and frameworks co-created with the Consumer Insights Global Center of Excellence; partners with recognized research agencies and uses a diverse portfolio of methodologies.
To succeed in this role, you’ll need
· 10+ years of international experience in the marketing research environment, working with multiple qual and/ or quant methodologies within consumer marketing. Experience in working in Chinese or Asian market is a pre.
· Proven skills in unearthing insights to drive strategy, identify market growth opportunities, develop new products, run workshops
· Agility with large amounts of data being able to synthesize and produce actionable learning/ recommendation to the business, communicating in a concise and clear way with storytelling and visual design
· Ability to connect the dots across different research, data sources to identify opportunities and business implications
· Strong communication and presentation skills; ability to articulate ideas clearly and confidently to senior marketers and stakeholders
· Proven records of behaviour skills such as: Resilience, Flexibility, being comfortable with Uncertainty; and willing to work in a collaborative environment
· A large dose of curiosity to learn (fast) about the industry, proactivity and continuously uncomfortable with status quo to help raise the bar and build the Insights function that underpins brand building.
· Experience and / or ability to learn with curiosity on new ways of applying GenAI in market research to continue to imbed deeper new and more effective ways of working.
· Master’s degree in Business, Marketing, Social Science
· Fluent in English
· Advanced Ms Office
How we work at Philips
Our newly adopted hybrid work concept fuses flexibility with collaboration to deliver great outcomes for our people and our customers. We are embracing an approach wherein we spend more time together than apart – which for full-time employees translates to an average of at least 3 days working from the office and up to 2 days from home – for our hybrid roles. Hybrid work flexibility means people can meet the changing demands of work and home in the most balanced, productive, and healthy way. Hybrid work flexibility means people can meet the changing demands of work and home in the most balanced, productive, and healthy way.
Our hybrid working model is defined in 3 ways:
We believe in the importance of impactful collaboration: There's a certain energy when everyone’s in the same room that can heighten idea generation and creative friction needed for problem-solving. We embrace flexibility: Choosing where, when and how to work can vary according to task and team schedules. Flexibility isn’t office or online, it means choosing the space that works best for you, your teams and our customers on a case-by-case basis. We want to be at our best: The way we work and our workspaces are designed to support our well-being, offer career advancement opportunities, and enable us to be at our best.
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on innovative, customer-first health technology solutions. Help us improve the health and well-being of billions of people, every year. Ultimately creating a career that no one could have planned for. Even you.
Please make sure the submitted candidates at least meet these minimum requirements:
Minimum required Education: Bachelor's/ Master's Degree in Marketing, Digital Marketing, Data Analytics, Business Intelligence, Consumer Behavior or equivalent. Minimum required Experience: Minimum 5 years of experience with Bachelor's OR Minimum 3 years of experience with Master's in areas such as Market Research, Data Analysis, Digital Marketing, Business Intelligence or equivalent. Minimum required Certification: N/A
Philips is a global leader in health technology, committed to improving billions of lives worldwide and striving to make the world healthier and more sustainable through innovation. Driven by the vision of a better tomorrow.
But it’s not just what we do, it’s who we are. We are 80,000, wonderfully unique individuals, with two things in common. An unwavering sense of purpose and a relentless determination to deliver on our customers’ needs. It’s what inspires us to create meaningful solutions – the kind that make a real difference – when it matters most.
The world and our customers’ needs are changing faster than ever before and while we are proud of what we do already, we know we can do more. That’s why we need you, to help us tackle increasingly complex challenges posed by ever evolving health and well-being needs.
In this role, you have the opportunity to make life better
Looking at the challenges the world is facing today Philips’ purpose has never been more relevant. So whatever your role, if you share our passion for helping others, you’ll be working towards creating a better and fairer future for all.
As the Senior Manager of Consumer Proposition and Insights, you create value by implementing and extracting learnings from consumer adhoc research studies in the area of Grooming & Beauty, specifically Shaving. These studies go from concept test to line optimizations, consumer journey and segmentation, communities to in depth interviews and meta-analysis. Together with the Consumer Proposition and Insights Leader of Grooming & Beauty, you drive consumer centricity and insights-driven decision making for the category Shaving in the Business Unit Grooming & Beauty (BU G&B).
You are responsible for
• Representing the voice of the consumer to inform decision-making at any step of the innovation process (VPC, PDLM, MLDs)
• Feeding strategic consumer insights and trends into innovation and portfolio strategy, Go-To-Market strategy (pricing, promo, proposition range) and marketing communication strategy
• Generating learning and identifying opportunities from combining multiple sources of information – qual, quant, GenAI - that help unlock hypothesis, create winning propositions and inform strategy (past consumer professional studies, existing digital consumer data, secondary research available)
• Generating adhoc analysis and socializing learning from existing Brand Equity tracker
• Implementing and owning the full end to end research roadmap for innovation projects (concept test, claims test, line optimization, pack test …), translating key learning into actions for the project teams and business questions in scope
You are a part of
The Consumer & Proposition Insights team within the BU G&B consists of 3 senior Consumer & Proposition senior managers in total, reporting to the Consumer & Proposition Insights Leader for Grooming & Beauty. The Insights team has a direct reporting line into the business and is based in Amsterdam. The team works globally across different categories- shaving, grooming and beauty- and multiple countries; leverages tools and frameworks co-created with the Consumer Insights Global Center of Excellence; partners with recognized research agencies and uses a diverse portfolio of methodologies.
To succeed in this role, you’ll need
· 10+ years of international experience in the marketing research environment, working with multiple qual and/ or quant methodologies within consumer marketing. Experience in working in Chinese or Asian market is a pre.
· Proven skills in unearthing insights to drive strategy, identify market growth opportunities, develop new products, run workshops
· Agility with large amounts of data being able to synthesize and produce actionable learning/ recommendation to the business, communicating in a concise and clear way with storytelling and visual design
· Ability to connect the dots across different research, data sources to identify opportunities and business implications
· Strong communication and presentation skills; ability to articulate ideas clearly and confidently to senior marketers and stakeholders
· Proven records of behaviour skills such as: Resilience, Flexibility, being comfortable with Uncertainty; and willing to work in a collaborative environment
· A large dose of curiosity to learn (fast) about the industry, proactivity and continuously uncomfortable with status quo to help raise the bar and build the Insights function that underpins brand building.
· Experience and / or ability to learn with curiosity on new ways of applying GenAI in market research to continue to imbed deeper new and more effective ways of working.
· Master’s degree in Business, Marketing, Social Science
· Fluent in English
· Advanced Ms Office
How we work at Philips
Our newly adopted hybrid work concept fuses flexibility with collaboration to deliver great outcomes for our people and our customers. We are embracing an approach wherein we spend more time together than apart – which for full-time employees translates to an average of at least 3 days working from the office and up to 2 days from home – for our hybrid roles. Hybrid work flexibility means people can meet the changing demands of work and home in the most balanced, productive, and healthy way. Hybrid work flexibility means people can meet the changing demands of work and home in the most balanced, productive, and healthy way.
Our hybrid working model is defined in 3 ways:
We believe in the importance of impactful collaboration: There's a certain energy when everyone’s in the same room that can heighten idea generation and creative friction needed for problem-solving. We embrace flexibility: Choosing where, when and how to work can vary according to task and team schedules. Flexibility isn’t office or online, it means choosing the space that works best for you, your teams and our customers on a case-by-case basis. We want to be at our best: The way we work and our workspaces are designed to support our well-being, offer career advancement opportunities, and enable us to be at our best.
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on innovative, customer-first health technology solutions. Help us improve the health and well-being of billions of people, every year. Ultimately creating a career that no one could have planned for. Even you.
Please make sure the submitted candidates at least meet these minimum requirements:
Minimum required Education: Bachelor's/ Master's Degree in Marketing, Digital Marketing, Data Analytics, Business Intelligence, Consumer Behavior or equivalent. Minimum required Experience: Minimum 5 years of experience with Bachelor's OR Minimum 3 years of experience with Master's in areas such as Market Research, Data Analysis, Digital Marketing, Business Intelligence or equivalent. Minimum required Certification: N/A