Responsible to translate the cluster and business marketing plan and the engagement strategy into a Marcom plan, specifying the deliverables and projects to activate marketing communication plans. Part of the CoE on the Cluster level that creates assets to support the cluster engagement strategy and campaigns as well as the assets to support engagement strategy and marketing plans including marketing, communications, and other supporting needs.
Creates a yearly Marcom Plan based on the Cluster Marketing Plan, and the Engagement strategy, specifying required Marcom strategies, deliverables and projects and budget requirements for activation including timelines. Supporting the Portfolio Marketing and Content & Engagement Strategy team to define requirements for claims and evidence to create effective omnichannel messaging, assets, and collaterals
Brings the integrated campaigns to life with deliverables aligned with the CDJ (as defined by Engagement Strategy) and based on approved claims. This includes: planning, messaging development, creative development, asset creation, and supporting the activation in the markets
Is the Brand Ambassador towards the marketing colleagues in Clusters and Businesses and collaborates with Brand and HS Marketing to strengthen the global brand Assets and marketing channels
Responsible for planning, creative briefing, execution and presentation of assets to support omnichannel campaigns/programs, including (brand) reputation and awareness, demand generation, Account-Based Marketing, and Installed Base engagement strategies in close collaboration with Content & Engagement Strategy Leaders
Responsible for planning, creative briefing, execution, and presentation of assets to support product launches in close collaboration with the Category Leaders and Product Managers in the Businesses, including support of communications, PR, social, and training needs in line with the cluster marketing plan.
Support selection and managed the relationships of the required agencies, agents, and vendors, negotiate prices (with GPP support as needed), and is responsible for an optimal briefing and instruction for the MarCom strategy and guidelines for campaigns and projects, within the briefing Measurement & Continuous improvement Defines the yearly Cluster MarCom budget, gets it approved and manages the budget in the most optimal way to realize the deliverables or projects (cost control). Provides insights into the budget usage on Cluster, Business, and Category level.