Freelance Senior Consumer Marketing Manager OneBlade

Key Areas of Responsibility:

- Responsible for upstream marketing activities for the products / solutions, including definition of the strategy and its enablers as well as its alignment with key markets globally.

-Value proposition development based on customer insights, including Health Economics for lead markets. Portfolio, Product & Clinical claims roadmaps, Business Case: Pricing (Price setting) and margin optimization.

- Channel Strategy for assigned product portfolio.

- Drive definition, development and introduction of the products/solutions, including cross-business solution development to our customers by meeting their needs, including service and consumables.

- Responsible for lifecycle management and market readiness as part of PDLM

- Ensure completion of appropriate deliverables (feature descriptions, value propositions, costing/pricing/quoting materials, etc.) P&L responsible for Product and/or Solutions development of the business case to support new value creation

- Customer and Market Insights: Analyze the market, the competition, and trends on enterprise level across segment technologies to ensure the portfolio is leading the markets needs and expectations Develop and maintain a needs-based customer segmentation requirements (across global markets and supported by Market Intelligence).

- Translate in-depth market and customer insights, as well as competitive analyses into winning concepts/ clear product specifications for the release train, in such a way that in short, mid and long term a sound business result can be achieved

- Guide and drive the of new products from the initial phase until the final product, to get the optimal combination of performance and price in time for the defined market segment Interact with various disciplines including Innovation, R&D departments, internal and external design agencies, manufacturing units or external suppliers, marketing management, marketing communication and international sales organizations.

- Core team member in PRP/PDML from Marketing

The team :

You will be part of highly dynamic OneBlade team. Our team consists of young professional from various cultural and professional background who are highly passionate about bringing meaningful innovation to market. We are high consumer centric and are not afraid to try new things. We operate with openness , and value individuality of our team members.