Senior User Experience Researcher HomeCare
As a Product Researcher your challenge is to understand what consumers want, allowing us to tailor product offerings to meet consumer needs and giving us a real competitive edge.
As Innovation Domestic Appliances in Drachten we have adopted a challenging growth strategy to significantly increase our sales, market share and margin.
To realize our goals we need to create innovative concepts and technologies and intensively invest in people and equipment. In this, being consumer centric is the key. Linking in with the situation, habits and needs of consumers all around the world helps us in developing products that fulfill the Sense and Simplicity Brand promise.
The Product Research Centre (PRC) plays an active role in contacting consumers and understanding their needs. The PRC focuses as part of a multidisciplinary team on development of the desirable product experience in home by performing a range of explorative, quantitative and qualitative research with its own panel or through external research agencies.
As Product Researcher you will steer the business by understanding and representing the end-user in our innovation projects. You are a member of product development teams. You will focus on defining requirements based on in-depth understanding of consumer needs which will be fulfilled by new technical solutions. Through executing and attending consumer research you will steer a project team in translating user needs into product solutions by providing them with end-user related insights. This means that you will ensure consumer centric product developments from creation to launch.
We are looking for
To be successful in this challenging environment you bring:
An university degree in engineering or industrial design, amended with relevant education in Consumer Research and / or Marketing. You have 3 to 5 years+ experience in consumer science, industrial design, psychology or a product development.
- Technical background with consumer mindset to be able to see the link between technology and consumers.
- Experience in consumer research methodologies and sound understanding of the underlying statistics.
- In-depth understanding of the drivers of "consumer delight" to support the development of the category roadmap.
- The ability to pinpoint Satisfaction and Delight factors for the products under development.
- Proficiency in English is required and able to execute consumer testing in Dutch.
Regarding your personal characteristics we are looking for a person with:
- an authentic and open personality
- good communication and influencing skills
- conceptual and analytical skills: you should be able to process a range of different data
- a curious orientation towards consumers and customers: you have an outward focus
- excellent planning skills: you should know how to manage your advisory role in the project team
- a proactive attitude: you should be able to take the lead and proactively represent the end-user in our innovation processes.
- a passion for consumer products