Senior Consumer Marketing Manager (Freelance)

Formulates the upstream product strategy for the assigned portfolio. Collects and analysis market information and defines existing market target groups. Formulates the specification of new products based on available technology, components and existing market situation in order to have new products available on short term. Translates a general product plan into clear detailed product specifications for development. Guides the project team in the execution phase of the PCP. Drives the market introduction of the new product.

In this role, you have the opportunity to

Drive the positioning and 24 months roadmap of Saeco ranges within Coffee team: Premium full-automatic appliances that bring ever-more rewarding and enjoyable experiences to consumers by meeting their needs

You are responsible for

You will translate in-depth market-, consumer-, shopper insights, as well as competitive analyses into winning concepts by defining product positioning. You will drive consumer and shopper research to identify and optimize the winning concepts, to integrate these new concepts into strategic product roadmaps, and develop and bring the concept from idea to market. Specifically in this role you will:

Steer the product development (PDLM) process from start to end, taking initial ideas through to product development and market introduction.

Interact with various disciplines including Innovation, Technology & Development departments, internal and external Design agencies, manufacturing units or external suppliers, marketing management, marketing communication and international sales organizations.

Work together with external partners to drive the propositions and maximize success.

Help to extend the life cycle of existing products by contributing with your marketing views.

Interact on a regular basis with our marketing teams in key markets and ensure a successful product launch that fits with the local market needs.

You are a part of

You will be part of the Espresso consumer marketing team, within the Business Unit Coffee. You will lead the Saeco cluster. You will be working in a network of various stakeholders based in both the Netherlands (e.g., consumer marketing team, central communication team, market intelligence specialists) and in the countries (e.g., marketing specialists, key account managers). It will be your task to drive projects that were recently identified to further boost the growth of Saeco branded ranges

To succeed in this role, you should have the following skills and experience

MSc Degree in in Business Administration, Marketing or related fields with excellent academic track record, preferably an MBA.

At least 8 years of experience in an international business environment in the field of consumer marketing or product management

Knowledge of the dynamics of marketing / brand management of consumer products/FMCG including new product / category introductions.

Proven track record with global consumer / retail brands with a demonstrated ability to work with multiple and diverse markets.

Experience in projects ownership and driving the full product execution, co-working with cross-functional, multi-cultural teams (MI, Design, supply, marcom, etc.). Seniority to drive projects independently.

Experience with translating market research and shopper insights into product concepts and new propositions.

Strong analytical, communication and stakeholder management skills.

Ability to think creatively and pragmatically.

Ability to collaborate with local marketing, and sales teams, and create network within and outside the organization.