Proposition Insights Manager (Freelance)
Ensure that the Customer is put at the heart of proposition development by bringing together all sources of consumer/customer/user feedback and distilling with research clear insights that ultimately lead to growth from the proposition being developed.
Bring a strong voice of the consumer/customer/user into the product development, launch and ongoing performance that leads to insights and actions that deliver growth
Delivery of winning propositions (including solutions and services), leveraging past learning and becoming more predictive in driving for winning propositions.
Ensure application of state of the art research and insight tools and technologies (e.g. AI in insight generation) and orchestrate implementation of standardized tools to drive for efficiencies, optimization and learning.
Provide insights that support the ongoing development of propositions in accordance with the consumer/customer testing framework
Identify user/customer needs, tensions and potential solutions that address those tensions together with Marketers.
Synthesize sources such as competitive intelligence, pricing, market/industry trends, customer/consumer needs to help inform the development of new propositions or to identify opportunity gaps within the portfolio.
Spar with Marketers on developing winning propositions, acting as the voice of the consumer/customer/market in shaping the proposition road map.
Lead primary research into customer/consumer needs using innovative techniques that allow Philips to know the customer/consumer better than anyone else (including foundational / range research).
Distill fundamental consumer/customer insights that stimulate ideas for growth.
Seek, together with the working team, faster, higher quality and more cost-effective ways of gaining consumer/customer insight.
Defines consumer need spaces based upon consumer trends and fore-sighting, real time consumer insight generation and U&A and translates this into source of business opportunities (including white spaces).
Identify key consumer target audiences and segments.
To succeed in this role, you should have the following skills and experience
BSc/MSc degree in marketing, business or an equivalent combination of education and experience.
Thought leadership in applying customer insights methods and approaches
5+ years of working experience, in customer focused, complex, matrixed, multinational environment. Highly preferred to have experience in consumer goods, online services, e-commmerce or mobile applications
Ability to navigate a matrixed, highly complex organization while building relationships and trust.
Comfortable being resourceful and finding teammates who can help to achieve desired results
Able to manage multiple stakeholders, agendas, and projects simultaneously
High level of expertise in technical knowledge on emerging and innovative insights and analytics techniques, tools /platforms.
Research, Analysis, and Problem Solving foundational skill set in this role for qualitative and quantitative research and analyses.
Must be adept at conducting desk research, aggregating and sifting through information from multiple sources to generate integrated reports and strategic insights
Effective Communication written and oral communication professionalism for senior audiences.
Ability to listen and respond in a dynamic conversation to reach common understanding and alignment, regardless of initial viewpoints.
Guide and manage a consultant/outside vendor translate business questions into a well-scoped project.
Provide feedback to vendor's work product and process to successfully and efficiently meet business needs