PH MEDIA MANAGER EU (Freelance)

Be responsible for our B2C campaigns across Europe, inspiring and engaging our consumer audiences through best in class (digital-first) execution. Delivering seamless and relevant media experiences across all touchpoints and channels.
This position can be based in The Netherlands or Europe Market Remote.

You are responsible for: 

• B2C campaign strategy, planning, execution and optimization process (across paid, owned and earned channels), for EU7 markets, in close alignment with local media & PR managers, EU campaign manager and EU & Global counterparts cross functionally;
   
• Media strategy & briefing
• Evaluating strategic recommendation & detailed media plans
• Media KPI & target setting 
• Media plan approvals
• Day-2-Day campaign management and optimization oversight
• Campaign Analytics, Tracking, Tooling
• Identifying & leveraging cross-Philips synergies 
• Budget ownership; PO & Invoice approval, budget tracking & reporting.
• Ensuring post-campaign evaluations including all touch-points, analysis & feedback 
• Managing the media agency & in-house agency relationship 
• Collaborating and aligning with the central media teams at key stages 

• Acting as the main point of contact for the media managers across the markets, EU media agency and in-house EU media hub on campaign planning and performance management
• Acting as the main point of contact for key EU media partners (FB & Google)
• Driving the digital test & learn agenda, initiating critical initiatives and test plans that have potential for high-scale impact against key business metrics to drive growth and engagement.
• Driving the Media innovation roadmap with media agencies, suppliers and key media partners.
• Supporting the Digital Marketing Mgr EU in the annual marketing planning process, taking into account all (digital) touchpoints along the CDJ to drive a seamless consumer experience.
• Continually analyzing (in collaboration with Analytics team) and reviewing existing strategies, media plans and tactics to continuously improve (digital) performance and drive media effectiveness. 
• Overseeing & coordinating PR & influencer marketing activation as part of campaign programs. 
• Nurturing a digital-first mindset across community of EU7 media managers, encouraging knowledge and best practice sharing.
• Driving standardized WoW to drive efficiencies cross function and enable fast go-to-market and optimization of campaign programs.
   

You are part of:
The new European Market team for Personal Health (PH) led by Marlies Gebetsberger. This team will be responsible for the transformation and innovation in the Personal Health business of our market Europe. We will have a virtual, diverse network organization, with passionate colleagues who are energized to fulfil our purpose of improving people?s health and well-being through meaningful innovation, whilst always delighting consumers via outstanding consumer engagement and digital strategies. 

To succeed in this role, you should have the following skills and experience:

• University degree (Bachelor/Master's Degree) in Marketing/Media 
• 7 years of experience in Marketing and/or Media with a focus on Digital/Digital innovation
• Strong ability to influence internal and external senior stakeholders, including agencies, suppliers and media partners.
• Skilled in media planning and buying 
• Experience delivering multiple campaigns across multi-channels
• Deep understanding of the media marketplace dynamics
• Understanding of latest Tech and digital trends and ability to translate into actionable ideas.
• Lean trained 
• Acts as a role-model for our Philips behaviors: Customer first, Quality & Integrity always, Team up to Win, Take Ownership to deliver fast, Eager to improve an inspire.
• Ability to work collaboratively and cross-functionally within a global organisation
• Excellent communication & presentation skills
• Comfortable in a fast paced, constantly evolving and multifaceted environment
• Pro-active Hands-on attitude with high attention to the detail
• Business Fluent in English