Marketing Strategist

MARKETING STRATEGIST

•   Description of the work package:
   Compile existing info on customer needs, personae descriptions and Philips CV portfolio to build an integrated, comprehensive and up-to-date view
•   Identify customer personae to target within the markets (to be validated with markets)
   Define / refine overall CV brand story aimed at identified target customer personae (to be validated with markets and businesses)
   Define key benefit areas delivered by CV portfolio to target customers to build the CV benefit framework (to be validated with businesses and markets)
   Identify and compile existing CV solutions that can act as lighthouse stories (across businesses) to populate the benefit framework
   Identify proof points for the shortlisted solutions along a common framework (e.g. quadruple aim) by working with business marketing teams
   Define global activation plan and resourcing requirements

•   Competencies (for grade 60/70): Marketing strategy profile / Cardiology experience preferred
   3-5 years of marketing strategy / field marketing / marketing content development experience, preferably at a top-tier firm
   Independent worker that owns and drives analysis work streams, guided by the Solution space team
   Can compile information from multiple sources, understand customer needs and build a coherent marketing story that resonates with customer needs
   Result oriented and action oriented
   Good to have:
•   Past experience of working with Philips CV related businesses (e.g. IGT, CV-US, PM, CVIS, …)
   Deep knowledge of health systems/ medical experience not needed

Start date: August 27th 2018
Duration: 2-3 months, might be longer if needed.
Hours: fulltime
Location; Amsterdam or Eindhoven. Cambridge could be an option too.

Level: JG60/70 - therefore max rate preferable around 80 EUR.