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Philips
Marketing Strategist (sr)
Project is closed
Posted
Mar 13, 2020
Project ID:
PHILJP00018182
Location
Amsterdam
Hours/week
40 hrs/week
Timeline
3 months
Starts: Aug 27, 2018
Ends: Nov 30, 2018
Payrate range
Unknown
MARKETING STRATEGIST (70/80)
• Description of the work package:
Compile existing info on customer needs, personae descriptions and Philips CV portfolio to build an integrated, comprehensive and up-to-date view
• Identify customer personae to target within the markets (to be validated with markets)
Define / refine overall CV brand story aimed at identified target customer personae (to be validated with markets and businesses)
Define key benefit areas delivered by CV portfolio to target customers to build the CV benefit framework (to be validated with businesses and markets)
Identify and compile existing CV solutions that can act as lighthouse stories (across businesses) to populate the benefit framework
Identify proof points for the shortlisted solutions along a common framework (e.g. quadruple aim) by working with business marketing teams
Define global activation plan and resourcing requirements
• Competencies (for Grade 70/80) – in addition to the above, has a Project leader profile:
Has experience managing several work streams with multiple stakeholders
Strategy / marketing consulting experience would be preferred, preferably from one of the top-tier firms
Can handle several different topics in parallel
Execution focused and results driven
Can structure and delegate work for 1-2 people
Start date; August 27th 2018
End date; november 30th (or longer if needed)
Hours; fulltime
Location; Amsterdam or Eindhoven, Cambridge would be an option too
Level: JG70/80 - therefore max rate preferably around 100 EUR
• Description of the work package:
Compile existing info on customer needs, personae descriptions and Philips CV portfolio to build an integrated, comprehensive and up-to-date view
• Identify customer personae to target within the markets (to be validated with markets)
Define / refine overall CV brand story aimed at identified target customer personae (to be validated with markets and businesses)
Define key benefit areas delivered by CV portfolio to target customers to build the CV benefit framework (to be validated with businesses and markets)
Identify and compile existing CV solutions that can act as lighthouse stories (across businesses) to populate the benefit framework
Identify proof points for the shortlisted solutions along a common framework (e.g. quadruple aim) by working with business marketing teams
Define global activation plan and resourcing requirements
• Competencies (for Grade 70/80) – in addition to the above, has a Project leader profile:
Has experience managing several work streams with multiple stakeholders
Strategy / marketing consulting experience would be preferred, preferably from one of the top-tier firms
Can handle several different topics in parallel
Execution focused and results driven
Can structure and delegate work for 1-2 people
Start date; August 27th 2018
End date; november 30th (or longer if needed)
Hours; fulltime
Location; Amsterdam or Eindhoven, Cambridge would be an option too
Level: JG70/80 - therefore max rate preferably around 100 EUR