Marketing Manager Oral Health Care (Freelance)
The Benelux Marketing team is looking for a temporary Marketing Manager Oral Health Care due to a maternity leave. Do you want to be responsible for managing and growing your own category? Do you know what it is like to shape the marketing strategy for a category? Do you want to build consumer relationships, drive conversion to sales online and offline, see through on proper execution, and deliver on the top- and bottom-line business results - Then read further. At Philips, we add value to our customers by bringing innovations that matter to them and improve their lives. The Philips Oral Health Care category is one of our strategic domains in which we bring our brand promise to live.
The Oral Health Care category is growing fast and your challenge is to continue this steep growth. Therefore, we are looking for an ambitious temporary Benelux marketing manager for 7 months with excellent business and analytical skills who can help us further drive this category during a maternity leave.
You are responsible for
As Marketing manager OHC you manage revenue & margin targets and market share position of your category in the Benelux market; Translate the European OHC marketing plan into a winning Benelux plan. Define the source of business you will focus on and develop an effective marketing strategy, focused on short term, as well as long term activities; Responsible for translating and checking assets, which are developed by the Global/European team. The European team manages the consumer campaigns, but you will actively deliver your input (local consumer insights) to that team to achieve your local marketing goals; Working as part of the full commercial triangle including sales and trade shopper marketing; Responsible for the local market, competition, shopper and consumer analysis to gain insights to help you determine your market activation strategy for your assigned portfolio, based on the consumer decision journey; Operational day to day management in order to reach set KPI's (incl. budget)
You are a part of
The broader marketing team consists of specialists in different marketing functions such as PR, Consumer care, Trade and Sales. Next to your colleagues in the Benelux team, you will work closely together with the newly formed European OHC Marketing Team. This team is responsible for the European marketing strategy. The candidate we are looking for knows how to operate in a matrix organization with different stakeholders. For the large part, you will have a direct impact on your own results, but managing through others is also an important skill to have in order to be successful.
Your base will be in Eindhoven, The Netherlands (you will also visit our Amsterdam office once a month). We think it is important that our teams meet face-2-face weekly, but we also recognize the importance of managing your own agenda. Therefore, you will have the opportunity to work from home or from our Amsterdam office. You will report to the Benelux Marketing Lead.
To succeed in this role, you should have the following skills and experience
Master's degree, preferably commercially/business oriented. Minimum 2 yrs and max 8 yrs of experience in a marketing management role (or similar)
Proven track-record in managing a business and achieving results. We value entrepreneurship greatly;
Proven affinity with digital marketing is a pre; You have strong analytical skills and you know how to turn data into information and action;
You are capable to think strategic and act pragmatic; Strong communication and interpersonal skills;
Fluent in both Dutch and English is a must, French is a plus.
Why should you join Philips'
Philips Sonicare is one of the largest world-wide players in the electric toothbrush market. We have accomplished this by making excellent products our consumers love. We are very proud of that and passionate to continue to deliver great innovations. Therefore, we are looking for people who share this passion, people who do not shy away from tough challenges and like to raise the bar .
Working at Philips is more than a job. It's a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum.