Marketing & E-Commerce Expert

Analyze and translate a content briefing into compelling content assets (ie: proof points, case studies, best practices, position papers, etc.) that drive always-on, relationship marketing programs

Use words and visuals to inspire and communicate creatively through awareness and understanding of the message and context to drive engagement and demand for our products and solutions

Create effective business-to-business (B2B) and business-to-government (B2G) communications by understanding the effect on the audience and the context in which it will be communicated at customer/account level

Give editorial guidance and direction to enable creation of high quality, consistent content by audience (ie: C-Suite and clinical segments)

Drive efficiency, efficacy and financial gain through standardization and scaling of our content activities across multiple touchpoints (ie: digital, events, etc.)

Ensure a high quality of work according to brand guidelines, key messaging and team ambitions

Communicate ideas clearly and persuasively within team and to stakeholders

Develops and deploys Communication strategies, responsible for all media and PR aspects, including releases, articles and statements, marketing materials and key publications, and represents the company in front of media and genera public.