The Marcom Manager converts Business PDS (oncology) and Cluster precision Diagnosis marketing communication strategies into integrated campaigns for new and existing target markets. You will work closely with Product Marketing to execute integrated campaigns that span the PDS Business. You are responsible for all aspects of the campaigns including identifying partnerships, sourcing vendors, supporting product/solution launches, and maximizing ROI.
In addition, you will organize the external communications activities and manage the external vendors to ensure completion of the project on schedule, within budget and according to the agreed upon objectives. This role is based in Best.
Provides input for the yearly Marcom Plan based on the Cluster Marketing Plan, the Business Marketing Plan and the Engagement strategy, specifying required marcom strategies/campaigns, deliverables and projects and budget requirements for activation including timelines.
Supporting the Portfolio Marketing and Content & Engagement Strategy team to define requirements for claims and evidence to create effective omni-channel messaging, assets and collaterals
Brings the integrated campaigns to life with deliverables aligned with the CDJ (as defined by Engagement Strategy) and based on approved claims. This includes: planning, messaging development, creative development, asset creation and supporting the activation in the markets Is the Brand Ambassador towards the marketing colleagues in Clusters and Businesses and collaborates with Brand and HS Marketing to strengthen the global brand
Be a strategic communication advisor for the business to the cluster, and for the cluster to the business
Assets and marketing channels
Responsible for planning, creative briefing, execution and presentation of assets to support omni-channel campaigns/programs, including (brand) reputation and awareness, demand generation, Account Based Marketing, and Installed Base engagement strategies in close collaboration with Content & Engagement Strategy Leaders
Responsible for planning, creative briefing, execution and presentation of assets to support product launches in close collaboration with the Category Leaders and Product Managers in the Businesses, including support of communications, PR, social and training needs in line with the cluster marketing plan.
Support selection and managed the relationships of the required agencies, agents and vendors, negotiates prices (with GPP support as needed) and is responsible for an optimal briefing and instruction for the MarCom strategy and guidelines for campaigns and projects, within the briefing
Measurement & Continuous improvement
Defines the yearly Cluster MarCom budget, gets it approved and manages the budget in the most optimal way to realize the deliverables or projects (cost control). Provides insights into the budget usage on Cluster, Business and Category level.
Digital and non-digital metrics (engagement and awareness)
Internal client NPS
Efficiency target (cost)
% of process automation (workflow, publishing & management of assets)
PH / HS Brand NPS
Brand Preference (Shared)
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