With the exception of independent contractors, applicants for this role will be engaged through Randstad company. When making this application your details will be automatically shared with Randstad company for registration with them, who may also contact you about other opportunities with other clients.


German Employer Brand Copywriter

Posted Nov 20, 2019
Project ID: PHILJP00020970
1 year
(Jan 1, 2020 - Dec 31, 2020)
16 hrs/week
Payrate range
45 - 65 €/hr
German Employer Brand Copywriter
The EMEA Employer Brand team creates, designs and executes strategies to attract the very best talent to Philips. You will work with a small team of marketers to bring our employer value proposition to life through content and social media in EMEA. Your top priorities will be to concept new content, repurpose existing content, create copy and manage the content calendar for web, social media, employee advocacy and CRM channels for the German speaking market.

Your role:
•   Think outside the box to deliver messaging in new, compelling ways and in both online and other channels
•   Work to understand the value propositions, competitive strategy and our differentiation strategy and how to best apply a messaging framework and plan
•   Write copy for external and internal communications including web, social, and email, with the primary focus being external facing communications
•   Work with the Employer Brand and Talent Acquisition teams to understand the target segments and their needs and how to best reach them.
•   Apply key messaging strategy for segments, services and solutions in all the work you do.
•   Writing clear and persuasive copy that drives awareness, interest and incites action
•   Select appropriate existing imagery and/or provide briefing for a designer/ photographer
•   Infuse existing content with updated messaging and information and create new, powerful and engaging content
•   Perform search engine optimization techniques.
•   Check copy for spelling and grammar.
•   Work within deadlines.

What we are looking for:
•   2-3 years of experience creating stories and writing copy that captivates and motivates people to take action. Writing for an Employer Brand team preferred.
•   Preferred degree in Journalism, Marketing or related.
•   Native German speaker.
•   Fast and efficient, with project/time management skills; committed to meeting deadlines
•   Skillful at forming relationships with stakeholders
•   Please submit a link to your online portfolio in your resume

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