Freelance Marcomm Manager

In this role, you have the opportunity to make life better

We welcome you to join Philips Personal Health at our headquarters in Amsterdam.

You are a part of the Grooming & Beauty Marcomm Team.

As the Marcomm Manager, you will be responsible for ensuring that our brand propositions are preferred throughout the world through cohesive and disruptive 360° communications along the full consumer decision journey.

You will represent the Marcomm team in key projects to set the benchmark for executional excellence built on strong customer insights and be focused on delivering brand and business impact, driving marketing ROI in close partnership with Business Category and Local Market teams.

You are responsible for

• Lead the development of key integrated campaigns (TVC, digital, social, POS, e-tailers), including strategy, planning, creative development, and all content creation

• Partner with the Production and Operations teams to ensure effective delivery against roadmaps and plans

• Report to the Marcomm Lead and work closely with the Business Category Managers and Local Market teams representing the Creation team on key campaigns and projects

• Stay on top of audience and marketplace trends to drive innovative and strategically relevant communication.

• Understand and act on the main drivers for campaign effectiveness to drive brand recommendation within the category

• Drive and share learnings to replicate and scale best practices and impact

• Develop strong partnerships with the global advertising agency network to ensure excellence in strategy and execution

To succeed in this role, you will need a customer-first attitude, eagerness to learn and the following:

• BA / Master’s degree in marketing, Communications, Business Administration

• 5+ years of marketing experience, developing creative and effective campaigns for relevant brands

• Experience in leading 360 campaigns to include developing TVC, social and digital, and e-tailer (Amazon etc.)

• You really take initiative to drive projects and bring everyone in throughout the process at the right time

• International marketing a plus!

• Strong project, financial, and stakeholder management, and a true team player

• Proven strengths in developing customer insight lead strategies and concise insight lead briefs that can lead to impactful 360 execution.

• Strong understanding of customer and media trends to define and develop consumer campaigns across the right ecosystem.

• Have strong creative judgement, and be an enabler for innovative concepts and new ideas

How we work at Philips

Our newly adopted hybrid work concept fuses flexibility with collaboration to deliver great outcomes for our people and our customers. We are embracing an approach wherein we spend more time together than apart – which for full-time employees translates to an average of 2-3 days working from the office.

Hybrid work flexibility means people can meet the changing demands of work and home in the most balanced, productive, and healthy way.

Our hybrid working model is defined in 3 ways:

We believe in the importance of impactful collaboration: There's a certain energy when everyone’s in the same room that can heighten idea generation and creative friction needed for problem-solving.

We embrace flexibility: Choosing where, when, and how to work can vary according to task and team schedules. Flexibility isn’t office or online, it means choosing the space that works best for you, your teams, and our customers on a case-by-case basis.

We want to be at our best: The way we work, and our workspaces are designed to support our well-being, offer career advancement opportunities, and enable us to be at our best.