Philips
Freelance Global Marketing Communication Manager Grooming & Beauty
Global Marketing Communication Manager Grooming & Beauty,
Lead the development of key integrated campaigns (TVC, digital, social, POS, e-tailers), including strategy, planning, creative development, and all content creation Partner with the Production and Operations teams to ensure effective delivery against roadmaps and plans Report to the Marcomm Lead and work closely with the Business Category Managers and Local Market teams representing the Creation team on key campaigns and projects
Stay on top of audience and marketplace trends to drive innovative and strategically relevant communication.
Understand and act on the main drivers for campaign effectiveness to drive brand recommendation within the category
Drive and share learnings to replicate and scale best practices and impact Develop strong partnerships with the global advertising agency network to ensure excellence in strategy and execution
To succeed in this role, you will need a customer-first attitude, eagerness to learn and the following:
BA / Masters degree in marketing, Communications, Business Administration
5+ years of marketing experience, developing creative and effective campaigns for relevant brands Experience in leading 360 campaigns to include developing TVC, social and digital, and e-tailer (Amazon etc.)
You really take initiative to drive projects and bring everyone in throughout the process at the right time International marketing a plus!
Strong project, financial, and stakeholder management, and a true team player Proven strengths in developing customer insight lead strategies and concise insight lead briefs that can lead to impactful 360 execution.
Strong understanding of customer and media trends to define and develop consumer campaigns across the right ecosystem. Have strong creative judgement, and be an enabler for innovative concepts and new ideas