Freelance Consumer Marketing Manager OneBlade (ZZP)
As Consumer Marketing Manager for OneBlade, you are globally responsible for your own product portfolio line. You will join us in on a product range where Philips is the leading brand globally. You are offered an attractive balance of strategic thinking and hands-on activity in an international business environment while taking initial ideas through to product development and market introduction
You will translate in-depth market-, consumer-, shopper insights, as well as competitive analyses into winning concepts by defining product positioning.
You will identify and optimize the winning concepts, to integrate them into strategic product roadmaps, and develop and bring the concept from idea to market.
Specifically in this role you will:
Drives upstream marketing activities for the given product range / solutions, including definition of the strategy and its enablers as well as its alignment with key markets globally.
Value proposition, mid-life update development based on customer insights, Portfolio, Product & claims roadmaps, Business Case of Pricing (Price setting) and margin optimization.
Channel Strategy for assigned product portfolio and Steer the product development (PDLM) process from start to end, taking initial ideas through to product development and market introduction.
Interact with various disciplines including Innovation, Technology & Development departments , internal and external Design agencies, manufacturing units or external suppliers, marketing management, marketing communication and international sales organizations.
Help to extend the lifecycle of existing products by contributing with your marketing views and passion for the consumer.
Interact on a regular basis with our marketing teams in key markets and ensure a successful product launch that fits with the local market needs.
You will be part of the international Philips OneGrooming Team, within Male Grooming. You will be working in a network of various stakeholders based in both the Netherlands and in our market organizations.
We handle a hybrid way of working, which means 2-3 days on-site in Amsterdam and sometimes in Drachten. 32 hours per week/4 days is also possible. We will start with an assignment of 6 months and have the intention to extend it for another 6 months.
We are looking for:
University degree in a relevant subject area (for example business/strategic marketing, economics).
4-5 years of consumer marketing, product market introductions or marketing communications experience in an international business environment.
Strong drive and experience in value proposition creation.
International business or study experience preferred.
Self-driven & entrepreneurial personality (ownership).
Strong in communication: ability to collaborate with local marketing and sales teams, and create network within the organization globally.
Abstract thinking in combination with a pragmatic attitude.
Good organizational skills.
Fluent in English (written & verbal).