Freelance Consumer & Proposition Insights Management – Senior level

Consumer & Proposition Insights Management – Senior level

Project details

• Work in area of Consumer Insights, Marketing for Grooming & Beauty

• Period: Q1 2026 for period of 3 months with potential extension into Q2

• 24 hours approx. per week

The function of Consumer & Proposition Insights drive superior value by providing underpinned, objective insights

and recommendations, unlocking the power of data to bring the voice of the consumer to business decisions and robustly quantifies its impact.

-Creates value by driving consumer centricity in global insights projects pertaining to grooming & beauty, specifically

but not solely beauty. These projects will be carried out with principles of the existing people-centric testing framework.

-Drives continuous learning and consumer insight generation for superior proposition development including portfolio build up and optimization.

Expected value

-Creates value by driving consumer centricity in global beauty insights projects pertaining to Haircare and Hair

Removal. These projects will be carried out with principles of the existing people-centric testing framework.

-Drives continuous learning and consumer insight generation for superior proposition development including

portfolio build up and optimization.

Key Areas of Responsibilities

Whilst working on the beauty insights projects, key to drive a consumer obsessed learning organisation driving for superior propositions in Services and Solutions:

• To inspire and support the business in translating insights of projects carried out into the delivery of

winning propositions for BU (from concept to full proposition including design, pricing, packaging & claim)

both related to product as well as services & solutions, leveraging past consumer learnings, existing digital

consumer data sources (internal as well as external) as well primary research where applicable (qual &

quant), and ensuring strong collaboration with lead markets.

• To represent the voice of the consumer and supports decision making with consumer data and insights at

VPC / PDLM hard gates

• To creates high-quality (real time) consumer insights anticipating BU & lead Market needs (a.o. digital

sources)

• To implement of state of the art research & insight tools and, and align way of working and application of

tools as deployed by CoE Consumer Insights team to drive for high quality output, efficiencies, optimization

and learnings across PH.

• To stimulate follow up through in market & business decision-making through the use of multiple internal

communication tools/channels (i.e., presentations, trainings and workshops) and leadership platforms.

• Strong collaboration with category team as well as marketing team in lead markets and PH Consumer

Insight CoE

Jobs to be done:

• To ensure implementation of consumer centricity in Marketing Strategy & Proposition Development

through consumer insight generation for superior proposition development

• To implement Source of Business, consumer segmentation and fore-sighting on Category level

• To drive insights to ensure winning portfolio/ range build up in line with consumer need growth spaces

• To execute research to continuous learning in VPC, AD and PDLM to deliver upon the action standard of a

superior proposition

• To drive insights to along the consumer experience journey (CDJ) for GTM optimization

• To connect the dots leveraging different data sources on strategic consumer & proposition insights topics &

trends and the role of the brand

STAKEHOLDERS INTERACTION

• Business Marketing teams including Business category leaders of Hair Removal and Haircare, Insights

community including Consumer & Proposition Insights Leader BU, COE Insights and Market Insights, R&D

and Design

• Reporting line is into Consumer & Proposition Insights Leader BU

FIT CRITERIA (Ideal Experience and Critical Competencies)

• 8-12 years of relevant consumer / market research experience in quantitative and qualitative research.

Proven skills in unearthing insights to drive strategy, identify market growth opportunities, trends,

innovation & proposition development including new business models and services.

• Very comfortable in working with senior business stakeholders, senior marketeers and market

representatives, speaks their language. Able to navigate matrix-organization stakeholder management.

• Demonstrates clear business acumen, entrepreneurial spirit and fact-based decision making.

• Strong collaboration and facilitation skills (e.g. facilitating workshops)

• Story Teller: Agile with large amounts of data (qualitative, quantitative, behavioral, secondary, etc.) -

determining what’s important and distilling it into actionable insights. Able to synthesize across multiple

sources into a clear and concise inspiring story