philips

Digital Marketing Specialist

Posted Apr 5, 2019
Project ID: PHILJP00019698
Location
Amsterdam
Duration
4 months (Apr 15, 2019 - Jul 31, 2019)
Hours/week
40 hrs/week
Payrate range
Unknown
Digital experiments for the Kitchen Appliances category of DA:
•   Airfryer USA: optimization of the user flow, messaging and offer
•   Airfryer NutriU (app) nutrition programs: exploration of opportunity in healthier nutrition programs / solutions regarding Airfryer NutriU

Define objectives, hypotheses, experiment design & action standards, experiment execution (content creation such as assets, messaging), targeting, interviews, recruitment, analysis / advice (data, iterations).
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