philips

Digital Engagement Manager

Posted Feb 27, 2019
Project ID: PHILJP00019441
Location
Amsterdam
Duration
9 months (Apr 1, 2019 - Dec 31, 2019)
Hours/week
40 hrs/week
Payrate range
Unknown
Job title: Digital Engagement Manager Male Grooming

Digital Engagement Manager - Male grooming

Job description

In charge of the Male Grooming/Beauty activities, the Digital Engagement Manager is responsible of:

- work closely with category managers and translate business goals into engagement objectives (accessories sales, cross-sales, R&Rs, etc.)
- strategize/design appropriate tactics/mechanic to achieve defined goals (email, web, social, etc.)
- brief assets producer
- lead/support local markets in localising and implementing assets/campaigns

Responsibilities

- Get in-take from category managers
- Define engagement strategy & objectives
- Create clear and actionable assets production briefs for the Asset Manager
- Ensure all assets are in line in visual/messaging with all other MarCom assets
- Create roll-out guide to explain assets/campaign strategy and download them to markets
- Manage key BMCs implementation (local CRM, CIM, CMM), by supporting local organisations in shaping and localising the programs/activities in order to better answer the specific market needs
- track performances/KPIs and identify insights
- ensure agreed KPIs are achieved and required actions to make that happen are in place

Skills

- project management
- deadline driven approach
- able to make his/her way through process, systems, stakeholders
- good understanding of the marketing process
- good understanding of IT tools and landscapes
- good knowledge of CRM/DB marketing tactics
- good analytics skill
- excellent excel/powerpoint skills
- passionate of digital
- possibly already experienced in working with Philips
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