Consumer Marketing Manager, Coffee / (Freelance) &
Geographical expansion support (especially China)
You will translate in-depth market-, consumer-, shopper insights, as well as competitive analyses into winning concepts by defining product positioning. You will drive consumer and shopper research to identify and optimize the winning concepts, to integrate these new concepts into strategic product roadmaps, and develop and bring the concept from idea to market.
Specifically in this role you will:
Steer the product development (PDLM/ MLU) process from start to end, taking initial ideas through to product development and market introduction.
Interact with various disciplines including Innovation, Technology & Development departments, internal and external Design agencies, manufacturing units or external suppliers, marketing management, marketing communication and international sales organizations.
Be part of the Agile team that will be working on future solutions, connected propositions and new business models
You will work on that project with both Philips and Saeco teams
Work together with external partners to drive the propositions and maximize success.
Help to extend the lifecycle of existing products by contributing with your marketing views.
Interact on a regular basis with our marketing teams in key markets and ensure a successful product launch that fits with the local market needs.
In this role, you have the opportunity to Drive the lifecycle management of Philips series and be part of the agile team working on new business solutions in full auto espresso