Marketing Strategist (sr)

Posted Aug 21, 2018
Project ID: PHILJP00018182
3 months (Aug 27, 2018 - Nov 30, 2018)
40 hrs/week
Payrate range

•   Description of the work package:
   Compile existing info on customer needs, personae descriptions and Philips CV portfolio to build an integrated, comprehensive and up-to-date view
•   Identify customer personae to target within the markets (to be validated with markets)
   Define / refine overall CV brand story aimed at identified target customer personae (to be validated with markets and businesses)
   Define key benefit areas delivered by CV portfolio to target customers to build the CV benefit framework (to be validated with businesses and markets)
   Identify and compile existing CV solutions that can act as lighthouse stories (across businesses) to populate the benefit framework
   Identify proof points for the shortlisted solutions along a common framework (e.g. quadruple aim) by working with business marketing teams
   Define global activation plan and resourcing requirements

•   Competencies (for Grade 70/80) – in addition to the above, has a Project leader profile:
   Has experience managing several work streams with multiple stakeholders
   Strategy / marketing consulting experience would be preferred, preferably from one of the top-tier firms
   Can handle several different topics in parallel
   Execution focused and results driven
   Can structure and delegate work for 1-2 people

Start date; August 27th 2018
End date; november 30th (or longer if needed)
Hours; fulltime
Location; Amsterdam or Eindhoven, Cambridge would be an option too

Level: JG70/80 - therefore max rate preferably around 100 EUR
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