Job Posting Description
In this role, you have the opportunity to
Drive forward our consumer strategy you will ensure the consumer point of view is always pivotal in every strategic decision.
You will develop the digital program strategy to manage user experience throughout the customer decision journey, and ensures integration of relevant digital touchpoints such as Philips.com, Linkedin, Facebook, search, customer intimacy etc.
You are responsible for
Support the development of CRM strategy, infrastructure and operational plan for Philips Personal Care and our products
Partner with internal teams and external agencies to deliver effective and compelling programs and campaigns that drive sales, acquisition, loyalty, engagement and advocacy
Implement measurement framework for all outbound activity to understand impact and learn through a results-driven mindset
Drive channel-specific strategies and executional plans for CRM
Contribute to the overall integrated marketing strategy for the launch of Personal Care propositions
Be the single point of contacts for Market in regards of consumer engagement activities
You are a part of
The Philips Personal Care team where we want to find the most impactful and effective ways to improve our results and way of working, this is why we’re now gearing up a new team named Marketing Lab that has the ambition of driving digital transformation by establishing a data & agile culture to sustainably increase Go 2 Market speed, consumer engagement & (direct to consumer) sales.
To succeed in this role, you should have the following skills and experience
3+ years of experience in CRM across strategy plus implementation and ongoing management
Experience working across multiple channels, including email plus social media and messaging
Experience contributing requirements for the implementation of a CRM solution
Experience working with external agencies in the development of customer communications
Ability to drive initiatives at both a strategic and executional level
Experience working with cross-functional teams
Quantitative analytical ability
Preferably been part of multi-national organization both from Central and Local sides
In return, we offer you
A competitive salary;
25 Days of leave and the possibility to purchase up to 20 extra days off annually;
A variable bonus based on both Philips results and personal performance;
Extensive set of tools to drive your career, such as a personal development budget, free training and coaching;
Colleagues who are the best and brightest in their field;
Competitive company pension scheme and attractive collective health insurance package;
Opportunity to buy Philips shares and products with discount;
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.
Start date; Asap
End date: February 15th 2019
Reason; Maternity leave cover
Level: JG 60 mid - max rate 67,50 EUR