(Sr) Consumer Marketing Manager (Freelance)
As (Sr) Consumer Marketing Manager Oral Healthcare, you will drive the definition, development and introduction of power toothbrushes that bring ever-more rewarding and enjoyable experiences to consumers by meeting their needs. You will translate in-depth market-, consumer-, shopper insights, as well as competitive analyses into winning concepts by defining product positioning. You will drive consumer and shopper research to identify and optimize the winning concepts, to integrate these new concepts into strategic product roadmaps, and develop and bring the concept from idea to market.
In this role, you have the opportunity
To elevate oral care as an important part of a daily health routine that can reduce the risk and severity of disease.
You are responsible for
Drive the definition, development and introduction of new Power Toothbrush products that bring our consumers a superior performance and product experience
Translate in-depth market, consumer, dental professional and competitive analyses into winning concepts by defining market specific - product positioning
Integrate these new concepts into a strategic product roadmap that uniquely addresses the needs of Philips Personal Health markets.
Deliver innovation to the market via the innovation product development process, from idea to product introduction
Interact with all associated disciplines, including Technology & Development departments, internal and external design agencies, own manufacturing units and/or external suppliers and the Commercial Organizations of key target markets
You are part of
A team of (sub) category dedicated marketing professionals reporting directly into the Sr. Consumer Marketing Director responsible for global Power Toothbrush portfolio.
The team brings a wealth of international experience: your peers have background in various parts of the value chain bringing experience in upstream marketing as well as downstream experience e.g. from working in sales organizations or market communication. In your role as leader of multi-functional project teams you will closely interact with Commercial organizations, Innovation & Development team, Market Communication, Market Intelligence team, Supply Chain and in-/external Suppliers.
To succeed in this role, you should have the following skills and experience
MBA qualified in a relevant subject area (for example business/strategic marketing, economics)
A minimum 5 years' experience in an international business environment, preferably in the field of consumer marketing, product market introductions or marketing communications.
Your conceptual thinking, organizational and communication skills allow you to influence and motivate others
Your broad interest and ability to communicate with different "layers" in the organization allows you to build and maintain extensive networks and "connect the dots" Your highly entrepreneurial mindset and real aptitude for business motivate and inspires your environment and creates momentum behind your ideas
Your natural affinity for consumer health/ lifestyle products, and a consumer driven approach allows you to identify new opportunities and translate them into winning propositions.
International business experience preferred